What are your most popular clubs?
(Excerpts from an interview with Pinemeadow Golf)
Previous: Why buy from Pinemeadow Golf in particular?
Bryan O'Doherty: As a family, titanium drivers are by far the biggest category. That's no.1. Within those categories our Acer series is currently selling the best (Callaway clones) and has for some time.
From there, talking about irons, surprisingly to us what we're finding is - generally - the most expensive configuration that the shopper can put together is pretty close to the optimum seller. And we find that is a distinct difference between what a mass merchandizer might choose to stock their store with.
And there's a distinction since we have - if you take the combinations and permutations of our models offered on the website - we have well over 20,000 SKUs available. One of our mass merchandizer customers - they only carry 4-8 SKUs in their entire store.
There's just a remarkable difference in the experience and we find that the customers seem to react very well to that. They want to customize their product, they want to put the shaft they want on it. And build the club that they're choosing. And that's what our customer service people help them do.
